SEO, SEM, Link Building & Analytics

There are two key areas that yourwebsite.com needs to address to properly take advantage of the search engines: natural search engine optimization (SEO), and pay per click (PPC) search engine marketing (SEM).

We provide the following proven effective services:

SEO

• Natural Search Engine Optimization Consulting & Submissions
  The goal of this effort is improving your Natural results within the major Search Engines. Natural results equate to free traffic, thereby reducing your acquisition cost for new customers. At least 75 percent of Search Engine web page results are generated by engines that base their findings on an Algorithmic / Natural Search method.
  • Deliverables:
    • Keyword Research
    • Advise yourwebsite.com implementation team on how to optimize title and meta tags on top level pages
    • Suggest content optimization changes where applicable
    • Suggest architectural optimization changes where applicable
    • Identify search engines for yourwebsite.com implementation team to submit sites
    • Review site and advise yourwebsite.com of blatant crawling hindrances and how to rectify them
• 2nd Generation Submission Program
  Google says “By using Sitemaps to inform and direct our crawlers, we hope to expand our coverage of the web and speed up the discovery and addition of pages to our index.” This program not only assists in finding deep content on your Web site, it also provides insight into how Google sees your site. Yahoo offers a similar program with their Yahoo Site Explorer.
  • Deliverables:
    • Crawling of the Web site to create a Google Sitemap and Yahoo URL List
    • Google Sitemap XML file and Verify file
    • Google, Yahoo and BING Sitemap registrations
    • Review of crawl errors, index errors, unreachable URLs, URLs not followed, URLs timed out, and URLs restricted by robots.txt
    • Review of query stats, crawl stats, page analysis, and index stats
    • Benchmark of total pages indexed
• Manual Submissions
  Once the Optimization related changes have been implemented, we will manually submit your Web site to the Search Engines using a Best Practices approach. We will directly submit your Web Site to:
  • Google
  • Yahoo
  • BING
  • Ask
• Directory Program
  The Directory Program is a critical component of Natural Search and the Google Algorithm because the Directories are crawled by Google. Directories are regarded as authoritative hubs on the Internet. Directory Submissions include:
  
  • Yahoo Directory ($299.00 paid to Yahoo per year)
  • Open Directory Project (DMOZ)
  • Best of the Web ($80.00 paid to BOTW.org)
  • In addition to these US based search engines, UK and South African English-language based directories will also be researched and submitted to as appropriate.

PPC and SEM

Google Adwords, Yahoo Search Marketing, and BING adCenter have defined themselves as the leading PPC Engines. Advertising through this channel provides an efficient medium to attract qualified visitors to a Web site. PPC advertising is open to the public. Well-managed and optimized campaigns have a higher likelihood of success. iClarity specializes in the intricacies that drive up ROI on PPC campaigns. At this time, due to the significant volume that Google can deliver vs. the other PPC programs, it is recommended that yourwebsite.com focus its budget solely on Google.

Deliverables:

• Keyword List Development
• Initial Google PPC Account Setup
• Budget Recommendations
• Ad Copy Creation

Blog Setup and Training Program

Corporate Blogs are a powerful medium for company news and communication. This keyword rich content can be optimized to rank well within Search Engines and Blog Search Engines. A commitment to quality blogging can provide a new stream of visitors to your Web site. iClarity will assist in the basics of blogging and educate your team to run a successful and optimized Blog.

Deliverables:

• Initial Blog Setup (Outsourced / Free Solution)
• Atom.xml Setup
• Analytics Setup
• Blog Submissions
• RSS Submissions
• Blog Best Practices Document Review
• Blog Interface / Upload Training
• Update Scheduling

Link Building

Link building is one of the keys to success for Natural Search. It is also one of the most tedious tasks. iClarity developed an innovative program that only charges based on service and performance.

Month 1 – 8 Hours

• Benchmark current backlinks in Google, Yahoo and BING
• Benchmark Google Pagerank and Alexa score
• Identify paid directory listing opportunities, detailed cost and submission instructions for each
• Social Media Profiles
• Research free linking opportunities
• Make hand submissions to appropriate Web sites
• Identify paid linking opportunities, detailed recommendations
• Identify Web sites that should be pursued for links (Web site and contact info)
• Create an email for acquiring links paid or otherwise from these Web sites

Months 2 through 12 – 4 Hours each

• Update the benchmark report
• New links from directories, social sites, authority sites, relevant Web sites, possibly paid links
• Goal at least 4 new links

Link development requires an ongoing commitment
Links should grow slowly to appear natural.
Links should be relevant and from quality Web sites.

** The Link Development Program does not include the fees paid directly to any of the Web sites or Directories providing the links.

Google Analytics

Google Analytics is a free tool provided by Google that allows you to monitor traffic to your site and user behavior on your site. yourwebsite.com needs to implement Google Analytics to ensure proper tracking and management of interactive marketing efforts.

Deliverable:

• provide Google Analytics code to yourwebsite.com
• advise yourwebsite.com which pages to implement it on
• ensure it was properly implemented
• provide ongoing review and management of the yourwebsite.com Google Analytics data